If you’re trying to make a full-time income from internet marketing, you should know that success in this endeavor takes a lot more than technical skill and knowledge on building and managing websites.
In this article, we will talk about three important skills you need to have in order to make a consistent income from Internet marketing.
Knowledge About Buying Cycles
If you get this right, you can sell practically any product in any market. There are roughly three stages to the buying cycle: 1. awareness, 2. consideration, and 3. purchase. When people are aware of a certain product, they will almost automatically consider if the product is for them, and if they decide it is, they will buy it – after some thought.
Even when you only understand the basics of the buying cycle, it can dramatically change the way you do things. For example, if you’re using Google search marketing (PPC or Pay Per Click) as your method for reaching out to customers, you will know to narrow your efforts so that you’re only targeting keywords that are in the purchase stage of the buying cycle, thus giving you more bang for your effort.
Knowledge Of Your Customers’ Hot Buttons
Despite what you might think, many people actually buy on impulse, then justify their purchase after. So what makes people buy? Emotional reasons or “hot buttons”. It could be that they feel the product is going to make them feel good or make their loved ones happy.
Alleviating pain is also another reason why people buy. Again, the common belief is that people buy on emotion and then justify their purchase afterward. If you know your customers’ hot buttons, it’s easy enough to make a sale.
Knowledge of Your Chosen Marketing Method
There are many ways that you can do Internet Marketing; you can do Facebook ads, search engine information marketing or Search Engine Optimization, advertising on different websites through ad networks, social media marketing, affiliate marketing, forum marketing, and more. There are many different online business models to choose from.
Any one of those methods can earn you money, but you can also lose a lot if you’re not careful. Which is why, before you do Internet marketing full time, make sure you study any of the methods you are interested in, and stick to one of them until you are actually making money.
Many beginning and intermediate Internet marketers make the mistake of hopping from one method to another, or chasing one shiny object and then another. Then they complain about losing money with no sales to show for it, or not losing money, but not making any either. Don’t make this mistake, your life will be more peaceful and much more profitable if you choose one method and stay with it.
All in all, Internet marketing is a real method of earning income from the Internet. It’s better than a regular sales job because you can sell whatever you choose in whichever market you choose. Also, you’re not pressured to reach any sales quota (Read: You won’t have a sales manager breathing down your neck).
However, make no mistake, there is a learning curve to it, and it may take some time before you make any sales. Just be patient, and just know that if you consistently exert the effort, you will get there.
